From the end comes the beginning
– With the Irreversible collection, newve invites us to reflect on the importance of respecting the natural cycle of life and taking action to mitigate environmental impacts.
newve give a second life
Sustainability in our DNA
— Each pair of shoes in this collection is born from the reuse of materials, giving new life to what would otherwise be discarded.

newve give a second life
Sustainability in our DNA
— We embrace the responsibility to face environmental change and join the fight for a better planet.

+300M tennis balls
More than 300 million tennis balls are manufactured each year. Not having recycling alternative, the balls end up being sent to the landfills where they slowly decompose. These are not recyclable and take, in average, 2500 years to decompose.
But that doesn’t mean that, after they go into play, are no longer useful. Each new.ve pair a second life to 4 tennis balls.

+300M tennis balls
More than 300 million tennis balls are manufactured each year. Not having recycling alternative, the balls end up being sent to the landfills where they slowly decompose. These are not recyclable and take, in average, 2500 years to decompose.
But that doesn’t mean that, after they go into play, are no longer useful. Each new.ve pair a second life to 4 tennis balls.




















