he exhibition focused on five action poles of the footwear and components industry in terms of raw materials – biodegradables, leather, recycled plastic and nature’s waste. new.ve was there to present their sneakers made from steel and coffee grounds to tennis balls, apples and tencel, the main materials that the company incorporates into its products.

According to Apiccaps, portuguese shoes show Moda Lisboa attendants that the only way that brands can support sustainability is by having a well planned strategy, and the willingness to innovate.

This message is “in accordance to New.ve’s philosophy”, says the founder of the brand, “As a brand we want to make the difference in the fashion industry, we hope that more people can join to our mission and wear new.ve proudly on their daily lives”, explains Jorge Fernandes.

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