When sustainable sneakers meet top-level women’s tennis

The Full Protein Caldas da Rainha Ladies Open brought some of the best players on the women’s circuit to Portugal – and this year, NEWVE stepped onto the court as an official sponsor, taking its eco-friendly sneakers to one of the most important women’s tennis events in the country.

For NEWVE, being present in Caldas da Rainha was much more than having a logo on a board. It was about showing, in a very concrete way, that performance, comfort and sustainability can play on the same side.

A week of connection, visibility and shared values.  For NEWVE, the tournament was a clear success.

Throughout the week, the brand connected with tennis fans, families, younger players and the local community, who discovered the story behind the sneakers – from the choice of materials to the way each pair is designed to be light, flexible and minimalist. Many visitors had their first contact with NEWVE in Caldas da Rainha and left knowing that a sneaker can look good, feel good and still have a lower impact.

The atmosphere in the venue – from the matches to the side activities and brand activations – created the perfect context for NEWVE to do what it believes in: invite people to walk differently, more consciously, step by step.

From the court to the street: keep the spirit of Caldas with you

The energy of a tournament week doesn’t have to stay in the stands. NEWVE wants each pair of sneakers to carry a bit of that feeling: the sound of the ball, the focus before each point, the joy of a well-played match.

Whether you are a tennis player, a fan or simply someone who believes in more responsible choices, NEWVE invites you to take that spirit into your daily life – in the way you move, in the products you choose and in the steps you decide to take.

Let’s make a difference. Together, we do more.

Tennis, movement and the DNA of NEWVE

Tennis has always been close to the DNA of NEWVE. The brand was born from the idea of transforming materials linked to sport and everyday life into sneakers that fit modern routines: city walks, commutes, weekends, training sessions and, of course, time on and around the court.

Being part of the Caldas da Rainha Ladies Open is a natural extension of that story. Women’s tennis, with its mix of strength, resilience and elegance, mirrors many of the values NEWVE stands for:

• Determination – improving, match after match, step after step.

• Respect – for the opponent, for the game and, in NEWVE’s case, for the environment.

• Authenticity – playing your own game and walking your own path.

In Caldas da Rainha, NEWVE found exactly that: a tournament where talent and ambition meet, and where the brand could reinforce its mission in a real, tangible way.